message

Blog#4: Media Change

We may call McLuhan the first father of the electronic age. His famous article "The Medium is the Message", provides outstanding thoughts about medium. The way we see the medium is the medium and the message is the message is not right in McLuhan's eyes. For him the medium is the message. It is the same thing. The meaning of message will depend on the medium. In the past we believe that it was the form that was creative, but now we believe it is the content that is creative because the medium is the message in itself. In addition, the medium is an extension of human senses.

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